My Brand of Hope

What does a rainbow mean to you?

Nearly a year to the day we began to see a lot of rainbows on social media and on the windows of homes across Europe. Many of these rainbows were drawn by children who were off school and at home for many months. These rainbows symbolise hope with the intension to encourage people to be hopeful during such dark challenging times, to cheer neighbours and thank all the frontline workers. 

The first rainbow initiative was for parents with kids at home to spot these gorgeous multicoloured icons while out on a walk like a treasure hunt. It was also used to encourage exercise and staying active during the first lockdown. 

Last year while online, during business set up I asked the kids to design the FitKidz with Heidi Logo. Not surprisingly the children choose the rainbow of hope in their artwork designs. Being a huge fan of rainbows I took their concepts to a graphic designer who produced my logo. 

The rainbow flag is also a popular symbol used in gay pride flags. While this use of the rainbow flag originated in San Fransisco, it is now used worldwide. The symbol is one of several uses of rainbow flags. In the Bible’s Genesis flood narrative, after creating a flood to wash away humanity’s corruption, God put the rainbow in the sky as the sign of his promise that he would never again destroy the earth with flood (Genesis 9:13–17):

For my business this rainbow is a strong symbol of endurance and perseverance, produced by remarkable strong kids online and reflect the strength of global diversity through this COVID pandemic. 

Where ever you are, whatever your circumstances are today in this very moment, the rainbows are still shining reminding us to keep the spirits up, keep active and keep safe!

My brand FitKidz with Heidi was built on hope; hope from children in lockdown, hope from the parents and hope from myself – that we will all triumph as Warriors and build a better future for ourselves and our next generation.